I agree with the statement that Starbucks sells more than just a coffee. I think that they sell a cozy atmosphere created by the couches, sofas and coffee tables, free wireless Internet. I think most people go to Starbucks not because they need to have a cup of coffee, but because they want to be embraced with that friendly and cozy atmosphere and chat with their friends or have a short business meeting. I think that discount and club cards that anyone can get for free might help Starbuck get more returning customers, which, moreover, will help not to cut the jobs. Also, they should publicize their actions of social responsibility, like donations to such countries like Africa, providing medical insurance to all, even part-time, employees and helping farmers in Costa Rica, Ethiopia, and Rwanda, and much more that Starbuck brings to society. Maybe, they should announce a day, when some rate of the total dairy sales will be donated to an organization that helps people fight cancer, like the Lymphoma and Leukemia Society. I think people will support responsible producer and they will buy their coffee to help Starbucks make the difference and to have that feeling, that by buying a Venti latte, they are helping someone too.
Tuesday, March 22, 2011
Katie Couric Interview
Katie Couric, a reporter for CBS Evening News, interviewed Howard Schultz, CEO of Starbucks. She began the interview by asking him about the names for the different sizes of coffee. Mr. Schultz said that he had gone to Italy and saw those names. As a result, there are were about 70,000 ways that customers could order a coffee. Then Katie asked about the reason for Starbucks closing so many stores and cutting jobs. Howard Schultz said that the company’s growth covered some mistakes, and if he had known what was going to happen with the economy, he wouldn't have grown the company so fast. The third question was about a business plan for a recession. Schultz said that they had not had a business plan for the severity of the downturn in the economy that had taken place. people were choosing not to come to Starbucks because they didn't have the money. The final question was about the possibility of Starbucks lowering prices. The CEO of Starbucks said that he would be offering discount cards and less pricey coffee. However, he said that they sold more than a cup of coffee, and he regretted some moves like buying more efficient espresso machines and replacing couches with tables and chairs to accommodate more customers.
I agree with the statement that Starbucks sells more than just a coffee. I think that they sell a cozy atmosphere created by the couches, sofas and coffee tables, free wireless Internet. I think most people go to Starbucks not because they need to have a cup of coffee, but because they want to be embraced with that friendly and cozy atmosphere and chat with their friends or have a short business meeting. I think that discount and club cards that anyone can get for free might help Starbuck get more returning customers, which, moreover, will help not to cut the jobs. Also, they should publicize their actions of social responsibility, like donations to such countries like Africa, providing medical insurance to all, even part-time, employees and helping farmers in Costa Rica, Ethiopia, and Rwanda, and much more that Starbuck brings to society. Maybe, they should announce a day, when some rate of the total dairy sales will be donated to an organization that helps people fight cancer, like the Lymphoma and Leukemia Society. I think people will support responsible producer and they will buy their coffee to help Starbucks make the difference and to have that feeling, that by buying a Venti latte, they are helping someone too.
I agree with the statement that Starbucks sells more than just a coffee. I think that they sell a cozy atmosphere created by the couches, sofas and coffee tables, free wireless Internet. I think most people go to Starbucks not because they need to have a cup of coffee, but because they want to be embraced with that friendly and cozy atmosphere and chat with their friends or have a short business meeting. I think that discount and club cards that anyone can get for free might help Starbuck get more returning customers, which, moreover, will help not to cut the jobs. Also, they should publicize their actions of social responsibility, like donations to such countries like Africa, providing medical insurance to all, even part-time, employees and helping farmers in Costa Rica, Ethiopia, and Rwanda, and much more that Starbuck brings to society. Maybe, they should announce a day, when some rate of the total dairy sales will be donated to an organization that helps people fight cancer, like the Lymphoma and Leukemia Society. I think people will support responsible producer and they will buy their coffee to help Starbucks make the difference and to have that feeling, that by buying a Venti latte, they are helping someone too.
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